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ECommerce Website Development

Presenting Detailed Technical Specification of Our E-Commerce Web Development Solutions.

Product Browsing

Flexible merchandising engine allows for product catalogs to be set up to support your business and the up-sell, cross -sell and related items increase average order values.

Product Browsing Highlights

1. Multiple Images Per Product
2. Product Image Zoom -in Capability
3. Product Reviews
4. Related Products
5. Stock Availability
6. Multi-Tier Pricing Upsell
7. Product Option Selection
8. Grouped Products View
9. Add to Wishlist
10. Send to a Friend with Email
11. Share on Facebook, Twitter, Instagram etc

Catalog Browsing

Robust feature-set and flexible frontend template for highly usable sites with 100% customizability. Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.

Full Catalog Browsing Highlights

1. Layered / Faceted Navigation for filtering of products in Categories
2. Layered / Faceted Navigation for filtering of products in Search Results
3. Static Block tool to create Category Landing Pages
4. Ability to assign designs on category and product level (Unique Design per Product/Category)
5. Configurable search with auto-suggested terms
6. Recently viewed products
7. Product comparisons
8. Catalog Management
9. Manage the fully dynamic catalog via the intutive admistrative interface.

Catalog Management

The flexible catalog system includes various options for the display of items, while products can also be imported and exported for batch updates offline. Core API allows for integration via web services with existing back-office systems to make the management of your online channel even more efficient.

Catalog Management Highlights

1. Inventory Management with Backordered items, Minimum and Maximum quantities
2. Batch Import and Export of catalog
3. Batch Updates to products in admin panel
4. Google Base Integration
5. Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
6. Virtual Products
7. Downloadable/Digital Products
8. Customer Personalized Products - upload text for embroidery, monogramming, etc.
9. Tax Rates per location, customer group and product type
10. Attribute Sets for quick product creation of different item types
11. Create Store-specific attributes on the fly
12. Media Manager with automatic image resizing and watermarking
13. Advanced Pricing Rules and support for Special Prices (see marketing tools)
14. Search Results rewrites and redirects
15. Approve, Edit and Delete Product Tags
16. Approve, Edit and Delete Product Reviews
17. RSS feed for Low Inventory Alerts

Order Management

View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers. Customers can re-order previous orders from their account, while administrator users are ab le to view full order histories and create orders in the backend.

Order Management Highlights

1. View, edit, create and fulfill orders from admin panel.
2. Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
3. Print invoices and packing slips
4. Call Center (phone) order creation
5. Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
6. Create re-orders for customers from administration panel.
7. Email Notifications of Orders
8. RSS feed of New Orders


Flexible offerings allow the solution to be tailored to the way you ship. Display real -time carrier rates, with support for account specific rates, flat or table rates to your customers. Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales of gift purchases.

Shipping Highlights

1. Integrated for real-time shipping rates from:
2. UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
3. Shipping to multiple addresses in one order
4. On-site order tracking from customer accounts
5. Multiple shipments per order
6. Ability to specify allowed destination countries per method
7. Flat rate shipping per order
8. Flat rate shipping per item
9. Free Shipping
10. Table rates for weight and destination
11. Table rates for number of items and destination

International Support

A fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers. Translated into over 60 languages and supporting multiple currencies, taxes and payment methods, it allows for full internationalization of your online channel. \

International Support Highlights

1. Multi-Lingual
2. Support for Multiple Currencies
3. Tax rate support
4. Localization
5. Configurable List of Allowed Countries for:
6. Site Registration
7. Shipping Destination Addresses with ability to specify per shipping method
8. Billing Addresses with ability to specify per payment method

Site Management

Usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites. Integrates one-click upgrade process allows for seamless upgrades to new versions, while the Web Services API and prepackaged integrations allow it to fit the way you do business.

Site Management Highlights

1. Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
2. Multi-Lingual
3. Support for localization
4. Support for multiple currencies
5. Administration Permission System Roles and Users
6. Web Services API for easy integration with any third-party application
7. Flexible tax rate management with support for US and International markets
8. Fully 100% customizable design using templates
9. Customer Groups
10. One-Click Upgrades
11. Content Management System for Informational Pages
12. Google Website Optimizer Integration for A/B and Multivariate Testing

Mobile Commerce

Enable M-Commerce with mobile-optimized versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimized version of your site and provide either the full site catalog or a smaller selection of products tailored for the mobile customers. Mobile transactions will grow exponentially over the next 5 years, and enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.

Marketing Promotions & Tools

Flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates. Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to to increase Average Order Value, Suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.

Marketing Promotions and Tools Highlight

1. Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x get fixed amount discount.
2. Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores categories, products
3. Free Shipping Option
4. Multi-Tier Pricing for quantity discounts
5. Bundled Products
6. Customer Group-specific pricing and group-specific tier pricing
7. Landing Page Tool for Campaigns
8. Search Engine Friendly URLs
9. URL Rewrites
10. Recently Viewed Products
11. Recently Compared Items
12. New Items Promotional Tool
13. Up-sells in Shopping Cart
14. Cross -sells on product pages
15. Send to a Friend for all visitors, or registered users only
16. Send Wishlist to a Friend by Email or RSS
17. RSS Feeds for New Products, New Specials and New Tags
18. Auto-generated Site Map
19. Google Site Map
20. Polls
21. Newsletter Management


Guest Checkout, an intuitive and efficient one -page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Checkout process a breeze for your customers. Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.

Checkout Highlights

1. One-Page Checkout
2. Option for Gift Wrap
3. SSL security support for orders on both front-end and back-end
4. Shipping to multiple addresses in one order
5. Checkout without account/Guest Checkout
6. Shopping Cart with tax and shipping estimates
7. Checkout with account to use address book
8. Option to create account at beginning of checkout
9. Accept gift messages per order and per item
10. Saved Shopping Carts with configurable expiration time


Integrated with a variety of major payment gateways out of the box, as well as alternative payment met hods from PayPal, Amazon and Google. Customers can also pay via check/money order.

Payments Highlights

1. Configurable to authorize and charge, or authorize only and charge on creation of invoices
2. Integrated with Amazon Payments (Checkout by Amazon and Amazon Simple Pay)
3. Integrated with multiple PayPal
4. Integrated with
5. Integrated with Google Checkout (Level 2)
6. Saved Credit Card method for offline payments
7. Accept Checks/Money Orders
8. Accept Purchase Orders
9. PayTM & Other Indian Payment Gateway

Customer Accounts

Beyond Customer Self Service, Accounts offer your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.

Customer Accounts Highlights

1. Order status and history
2. Re-orders from account
3. Recently ordered items
4. Downloadable Products
5. Address Book with unlimited addresses
6. Default Billing and Shipping addresses
7. Wishlist with ability to add comments
8. Email or Send RSS feed of Wishlist
9. Newsletter Subscription management
10. Product Reviews submitted
11. Product Tags submitted
12. Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags

Customer Service

Increase customer satisfaction with the self-service and backend tools included. Customers can access feature rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the contact us form. Customer Service agents are able to view customer account information, including not only the order history, but also items in customers shopping carts and wishlist, to effectively answer questions and complete orders for customers via the Call Center dashboard.

Customer Service Highlights

1. Contact Us form
2. Feature-rich Customer Accounts
3. Order History with Status Updates
4. Order Tracking from Account
5. Forgot Password Email from front-end and administration panel
6. Order and Account Update Emails
7. Customizable Order Emails
8. Create and Edit Orders from the Admin Panel

Analytics & Reporting

Included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi Variate tests.

Full Analytics and Reporting Highlights

1. Integrated with Google Analytics
2. Admin Dashboard for Report Overview
3. Sales Report
4. RSS feed for New Orders
5. Tax Report
6. Abandoned Shopping Cart Report
7. Best Viewed Products Report
8. Best Purchased Products Report
9. Low Stock Report
10. Search Terms Report
11. Product Reviews Report
12. RSS feed for New Reviews
13. Tags Report
14. RSS feed for New Tags
15. Coupon Usage Report
16. Total Sales Invoiced
17. Total Sales Refunded
18. Best Customers Report by Total and Number of Orders

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